Brand of Palmolive

The trademark Palmolive is a well known brand name for soap in various countries. The Palmolive mark distinguishes the product from the numerous other soap products on the market; it indicates the source of the product and it represents the quality of the product and the goodwill of the manufacturer.

Palmolive brand soap was the product of three soap making giants that merged in 1928: New York-based Colgate, Milwaukee-based Palmolive, and Kansas City-based Peet Company.

Colgate-Palmolive-Peet was simply trying to compete with the gigantic Cincinnati-based Procter and Gamble, whose Camay brand was one of the first so-called beauty soaps. In 1953, the company became known as the Colgate-Palmolive Company.

The Palmolive soap originally, was started manufactured by B. J Johnson Company in 1898 in Milwaukee before the company merged its Palmolive company subsidiary with Peet Brothers, becoming Palmolive-Peet in 1927.

Palmolive was the idea of Caleb Johnson making soap not from animal fat but from oils, specially palm oil and olive oil. His first came in 1898, a floating soap to ride on the coattails of Procter & Gamble’s hugely successful Ivory brand.

At the 1909 St. Louis Exposition, however, Caleb discovered some French machinery for makiug hard-milled soaps, which immediately purchased and from that moment, Palmolive assumed its modern form.
Brand of Palmolive
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Reuters: Business News