The company’s first production model, the Lamborghini 350 GT, launched in 1964, embodied exceptional design and engineering, setting the stage for the brand's future success. In 1966, Lamborghini revolutionized the automotive industry with the Miura. Featuring a rear mid-engine, rear-wheel-drive layout, the Miura set the template for modern supercars and became an instant icon, celebrated for its sleek styling and advanced mechanics.
Despite its early success, Lamborghini faced major setbacks during the 1973 oil crisis, which drastically reduced demand for high-performance vehicles. Financial instability led to a series of ownership changes and ultimately to bankruptcy in 1978. However, the brand's legacy endured, buoyed by models like the wedge-shaped Countach in the 1970s and the Diablo in the 1990s, which maintained Lamborghini's reputation for bold, futuristic design.
In 1998, Lamborghini was acquired by the Volkswagen Group through its Audi division. This ushered in a new era of innovation and stability. Under Audi’s management, Lamborghini launched technologically advanced models such as the Gallardo, Huracán, and Aventador—each blending Italian flair with German engineering precision. The Aventador, introduced in 2011, featured a carbon fiber monocoque and a powerful V12 engine, solidifying its status as a flagship model.
Today, Lamborghini remains at the forefront of the automotive industry, embracing hybrid and electric technologies. In 2023, it unveiled the Revuelto, its first plug-in hybrid supercar, signaling a commitment to sustainability without sacrificing performance. As the world shifts towards greener mobility, Lamborghini continues to evolve, merging its rich heritage with innovation to remain a benchmark in luxury and high-performance automotive design.
Lamborghini: From Heritage to High-Tech Supercars
