History of Mecca Cola Business

Mecca Cola created by French entrepreneur, Tawfik Mathlouthi, a Tunisian born lawyer and it represents a new type of social protest using the system of commercial product market significant.

Launched in November 2002 in France, Mecca Cola had sold more than two million of its 1.5 little by January 2003.

It all began when Tawfik asked his 10 year old son to give up drinking Coke. His son agreed but only if an alternative was provided.

With so many Muslims spread across Europe, he saw he could make a fortune distributing Zam-Zam Cola, an Iranian Coke competitor. But the Zam Zam makers turned him down.

Undaunted, Mathlouthi found a recipe for cola on the internet, cobbled together a few thousand dollars, and then launched Mecca Cola.

Mecca Cola named after the Muslim holy city of Mecca. Mecca Cola expanding its brand to fifty four countries by 2003.

It is a fast selling cola in Paris and the UK, draws upon the emotion strongly associated with the cultural feeling that the cola has a religious anchoring.

It is one of the latest coke challenges. It creators are taking cola wars to a whole new realm by advising it s target market to reject American products.

Mecca Cola was created with the intention of challenging United States based beverage dominance.

The swift international expansion of Mecca Cola can no longer be ignored by established competitors. The company relocated its headquarters to Dubai, in Middle East and was building a large industrial complex.

Its advertising campaigns and its devotion to earmarking some of its profits quite unique and reflect the culture indigenous to the areas of Middle East in which Mecca Cola is likely to be most successful.

The founder boasts that Mecca Cola has become the third word brand for cola after Coca-Cola and Pepsi
History of Mecca Cola Business