In 1905, with cooperative marketing aided to farmers California Fruit Growers was created.
The California Fruit Growers’ Exchange adopted the Sunkist name in 1908 and subsequently began wrapping individual oranges in tissue paper stamped with Sunkist label.
They later then changed the name to Sunkist Growers Inc. in 1952.
The Sunkist name, so strongly linked in consumers’ minds with fresh orange juice was just the kind of ready made brand advantage for the company.
Whenever Sunkist products communicate health, vitality and vitamin C, they are helping the Sunkist brand.
In 1977, General cinema set up a new company, Sunkist Soft Drinks, Inc.
Sunkist Growers, Inc. gave General Cinema Corporation the right to sell Sunkist orange soda.
In 1978 General Cinema took a leading position in the orange soda market with the introduction of Sunkist Orange Soda.
In the same year Sunkist entered metropolitan New York with its new range soda snatched 2 percent of the market.
The Origin of Sunkist Soda Brand
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