History of BMW in USA

Max Hoffman who play a key role in the growth of the German car industry in North America for the next quarter century, loved the prewar BMWs.

He recognized the strength of the American economy as a lifeline for struggling German car manufacturers.

He imported V8 502s to his Manhattan dealership, but they were slow to sell. Only a sports car the fast and eye catching 507, which was shown at the Frankfurt Motor Show in 1955, drew praise.

It was slightly revised in 1958 with the appearance of the Series II, which offered increased horsepower, standard front disc brakes, and added space behind the seats.

By the 1980s, BMW was the consumer brand most identified with rich free spending yuppies. The compact Three Series, launched in 1982, was a yuppies dream car.

It was the brand of dreams, After the mid-1980s, every car marquee in the world aspired to BMW like status and BMW became everyone’s benchmark.

In the 1990s BMW sought to move from its role as a German-made symbol of yuppie affluence to a global luxury brand offering the ‘ultimate driving machine’. The company’s sweeping changes including opening it s first factory in the United States.

In 1992, BMW announced it would locate its first ever manufacturing facility outside Germany in Spartanburg County.

In the year of 2006, sales of the BMW brand worldwide, at nearly 1,2 million vehicles. BMW’’s home is in Munich, Germany, It only stared producing vehicles in the USA in 1992.

In 2010, BMW announced that it would spend $750 million to expand the production facilities in order to produce 240,oo vehicles.
History of BMW in USA