Levi Strauss and Company

Levi Strauss & Company was founded in 1853 by immigrant Levi Strauss.

It is one of the world’s largest brand name marketers, with sales in more than 110 countries and about 10,000 employers.

Levi Strauss &Company started with imported clothing, bedding and notions to supply the many small stores serving the Gold Rush and the expanding American West.

In 1873, the founder Levi Strauss and Jacob Davis the partner invented the very first blue jeans which were soon worn by working men from Los Angeles to Laramie.

Levi Strauss & Company has since become the world’s largest pants manufacturer. Levi’s jeans were first called ‘waist overalls’ until the turn of the 19th century and then ‘overalls’ until 1960, when company catalogs and advertisements started reflecting what teenagers were calling them: jeans.

In the 1960s denims continued their evolutions as acceptable leisure wear. As a result, denim produces such as Levi Strauss &Company continued to expand.

During the height of hippie era, Levi Strauss & Company even sponsored a competition to promote the personalized decoration of Levi’s jeans. By 1990, Levi Strauss & Company was an international manufacturer with a global market, selling under the brands Levi’s, Dockers and Slates.

Today, Levi Strauss & Company is still privately owned and the company’s approach to ethical management is as familiar to business.
Levi Strauss and Company