It was first advertised as a ‘new fangled’ potato chip and promoted as a technological marvel. Unlike potato chips Pringles are a uniform size and shape, making possible their packaging in a long tube.
Pringles chip also achieved durability status, allowing it to sit on a shelf for a year without tasting stale.
As a result, the product could then be advertised nationally, creating a significant advantage.
Revenues surpass $105 million in 1973, speeding toward a target of $250 million in sales within five years.
The potato chips industry went to court to prevent Procter & Gamble from calling Pringles ‘potato chips’.
It was resolved in 1975, when the US Food and Drug Administration defined Pringles as ‘potato chips made from dehydrated potatoes.’
Protector & Gamble marketers follow a global marketing strategy for Pringles potato chips, a leading experts brand. Procter & Gamble began by selling one product with a consistent formulation in every country and meets 80 percent of worldwide demand with only six flavors of Pringles and one packaged design.
In 2012 Pringles has been acquired by Kelloggs for a figure reported as nearly $3 billion.
History of Pringles Potato chips
