In 1930 she married Joseph Lauder, a textile salesman and soon relocated to Manhattan, New York. The Estee Lauder company was formed in 1947, and the Lauders worked diligently to market skin care products.
By the year 1948, they had established Saks Fifth Avenue as the first retail department store account. In 1953, Lauder began selling Youth Dew, a bold fragrance that marked the company’s entrance into the perfume business and that earned more than $150 million by 1985.
In 1965, Estee Lauder set out to revolutionize the industry by establishing one of the very first exclusively male fragrances line, ‘Aramis for Men’.
Two years later, the company created the Clinique line of products, which emphasized therapeutic care of the skin. Clinique line was promoted by means of an innovative in-house advertising campaign, headed by a former editor of Vogue who had been lured away from the magazine to serve as Lauder’s advertising chief.
Aramis products for men expanded during the late 1960s at a time when many companies were targeting men as cosmetics consumers.
By 1998 Estee Lauder controlled 45% of the American market in cosmetics and had sales of $3.6 billion in 118 countries. Este Lauder died on April 26, 2004.
History of Estee Lauder
