At the age of twenty-eight, Henry Frederick Stanley Morgan designed and built his first single-seater three-wheeled experimental car.
By November 1910 the Morgan Motor Company had been formed and the partners made a their first public appearance by exhibiting two different models, both single seaters at the Motor Cycle Show at Olympia, attracting much attention but few orders.
Both men were disappointed and Morgan’s partner decided that was too risky and withdrew. Morgan continued alone, building a few cars to fulfill orders that were received.
After changing to the manufacture of two seat cars with three wheels, sales took off a bit. It quickly became known for its speed, road holding and performance.
With a low retail price of 85 guineas and 69.4 mpg fuel economy, Morgan were well-suited for low-cost transportation and sold fairly well.
The name ‘Morgan’ first became known in racing circles in 1913 when Henry Martin won an International Cyclecar Race.
Later he continues to use the same factory in England’s West Midlands to produce automobiles seemingly unchanged from those produce before World War II.
From the start it was very much a family business, with Morgan’s sister Dorothy a regular entrant in reliability trials and gaining many first class awards in a Morgan three-wheeler.
In 1912, the company became the Morgan Motor Company Ltd and made a small but significant profit of £1314.
Morgan Motor Company
