Tri-City Beverage was founded in 1946 by Charles O. Gordon, Sr. Charles Gordon graduated from Virginia Tech in Engineering in 1942.
He was commissioned 2nd Lieutenant in Artillery before transferred to Air Corps as a Glider Pilot in June 1942.
Dr. Enuf formula was developed by Bill Schwartz, a Chicago chemist after hearing his co-workers complain of lethargy.
Charles Gordon after military service ad in Bottler’s Gazette magazine and bought the right to the formula.
When it first came out, Dr. Enuf sold for twenty-five cents while other soft drinks were going for a nickel.
In 1954 Tri-City Beverage acquiring the Frostie Root Beer franchise and later appear to be bottling Nesbit Orange soda.
The company also developed Mountain Dew soft drink. Bill Bridgforth of Tri-City was instrumental in creating its final formula in 1958.
Dr. Enuf is still produced by Tri-City Beverage
History of Tri-City Beverage
Betalains: Nutritional Power and Natural Color in Vegetables
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