House of Christian Dior was founded in 1946 by Christian Dior with huge financial backing of France’s greatest textile industrialist, Marcel Boussac. First collection was launched in the spring of 1947.
The company’s many well-known brand names include Louis Vuitton, Givenchy, and Christian Dior.
Christian Dior shocked the public with the extravagant designs of New look in 1947.
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With the New look, Christian Dior fashion’s superpower, the ‘saviour’ of post-Occupation Paris couture and Christian Dior couture house evolved into a highly lucrative business with licenses and hit perfumes.
In 1948, Christian Dior was the first designer to create licensing agreements, something that is ubiquitous today.
Dior exploded the couture’s elitist customer base by opening boutiques in New York and London and selling branded accessories through licensing agreements with American manufacturers.
Christian Dior
