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| HUGO perfume |
The founder, Hugo Ferdinand Boss (1885-1948), opened his first factory in 1924. At the beginning he had approximately 20-30 employees.
The factory located in a town called Metzingen in the state of Baden-Wurttemberg, south of Stuttgart.
After the World-Economy-Crisis in 1929 Hugo Boss couldn’t avoid insolvency anymore but was able to recover thanks to the production of military uniforms for the NSADP.
During World War II the company made uniforms for the German SS, storm troopers and Hitler Youth.
After World War II the whole production was improved and the company sold the first tuxedos.
In 1960 they started the lean production of tuxedos which was a milestone for the company and its evolution. It was in 1977, the brand Boss was created and registered.
Hugo Boss, a fine clothier, created its image of exclusivity and high quality in large past through effective use of sponsorship.
In early 1970s, Hugo Boss sponsored Porsche in Formula One races to capitalize on Porsche’s strong exclusive image and international presence.
In 1984, the license was issued and the first Boss branded fragrance appeared. By 1985, the company was floated on the stock exchange and is now listed on the MDAX list of companies.
Hugo Boss
