He then purchased the Porter Drug Store at 121 South Elm Street. It served as a popular spot to socialize as well as shop. In 1905 at age fifty, he left the wholesale business and with $8,000 capital launched the wholly owned Vick Family Remedies Companies.
Lunsford mostly found his passion in developing home remedy, creating his own formulas to help customers relive headaches, coughs, and other common ailments.
He experimented with a new remedy to ease his children’s croup symptoms in 1894, blending an ointment of menthol, eucalyptus and other natural ingredients.
Richardson blended menthol into petroleum jelly and produces Richardson’s Coup and Pneumonia Cure Salve.
When rubbed on the chest the stuff did produce the sensation of heat, and as the menthol evaporated it did clear the nasal passages.
The products name was too long, however, so Richardson christened his line Vick Family Remedies, borrowing the name from his brother–in-law, Dr. Joshua Vick. The name Vicks was short, catchy and easy to remember.
In 1917 the company began a widespread distribution of samples on a house to house basis in many areas of the Northeast. Vick was probably the first drug company to hire a doctor to review the medical accuracy of all its advertising copy.
Sales increased each year and by 1929, Vicks products could be purchased in sixty foreign countries.
In 1938 the Richardson acquired the William S. Merrel Company. From this small town operation, Richardson Merrell grew into multi-national $500 million enterprise.
In 1956 Bendectin was introduced to the market, it was a product of Richardson Merrell, whose parent was Vicks.
In October 1985, the board approved the friendly sale to Procter & Gamble, securing a more favorable stock price and outcome for employees.
Vicks VapoRub
