SSL International was founded in two successive rounds in 1998 and 1999 by the mergers of respectively, Seton and Scholl and then Seton Scholl and the London International Group.
In the early years the company had approximately 1000 employees, three manufacturing sites, one distribution center and its operations were mainly based in the north west of the United Kingdom.
The oldest of SSL’s founding entities was the Scholl Manufacturing Company (1904), founded by William Mathias Scholl, an apprentice for a shoemaker in Indiana at 16 who began selling specialty comfort shoes and inserts in 1899 in Chicago. He enrolled in medical school in order to study food problems and became a podiatrist in 1904.
The London International Group was born as the London Rubber Company in 1915.
In 2010, SSL International was acquired by a £2.5 billion deal by Reckitt Benckiser.
The addition of SSL would increase the size of the health and personal care category of Reckitt Benckiser by 36% and add two new brands (Durex and Scholl) to the powerbrand list.
SSL International
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