In 1929 the company registered DUREX condom trademark, whose name was derived from Durability, Reliability and Excellence
In 1950, LRC was registered as a public company and began the first fully automatic production of condoms in 1951. In the 1957, Durex were the first to provide lubricated condoms and the first non-latex condoms.
In 1960s the world's first anatomically shaped condom is released by Durex. By 1980s, it products became more widely available as the growing threat of AIDS led to more open public debate about sex.
In 2004 the Durex brand celebrated seventy-five years of history with the slogan '75 years of great sex'.
Durex