In 1926, Daimler Motoren Gesellschaft and Benz & Cie formally merged, forming Daimler-Benz AG. Daimler Motoren Gesellschaft was founded by Gottfried Daimler while Benz & Cie, founded by Carl Benz.
Both companies agreed that from the actual date of the merger on, each and every car produces in Daimler-Benz factory would use the brand name “Mercedes-Benz”. which was until the only the name of a series of cars from Daimler Motoren Gesellschaft.
For most of its history, Daimler-Benz has been a luxury car and premium truck producer - presented by the Mercedes-Benz brand. In the 1980s, Daimler-Benz started to pursue a strategy of building a technology conglomerate.
Having sold about 4.75 million cars in 2006, Daimler-Benz is one of the biggest car manufacturers throughout the world.
In 2007, the company’s name was changed to simply "Daimler AG".
Daimler AG
Robert K. Merton and the Study of Social Functions
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Sociologist Robert K. Merton, one of the most influential thinkers of the
20th century, introduced the concepts of *manifest* and *latent functions*
to e...
