In November of 1827 Giulia and her husband, Battista Buitoni, opened a modest pasta shop in the small town of Sansepolcro, Italy.
Giulia Buitoni, known as “Mamma Giulia” pawned her pearl necklace heirloom, and she bought two pasta-making machines and set to work in a shed at the back of the family house.
Their pasta quickly became the town favorite thanks to Giulia's secret ingredient: excellent quality durum wheat she sourced from a town 600km away. When Giovanni Battista died in 1841, his son Giuseppe moved Buitoni to Città di Castello, in the then Papal State, investing in a new factory that reached a production of 100 tons per day.In 1884, Buitoni launched High-gluten pasta, named Pastina, made Buitoni famous beyond national borders and made it one of the most established brands in the industry.
In the late 1930s, the company opened a factory in France. In 1949 the company introduced its tinned ravioli in France and it was this product, gradually rolled out throughout Europe, that was to be the basis for its success outside Italy..
The Buitoni brand was introduced in the U.S. in 1941. In 1985, the Buitoni family sold the company to Carlo De Benedetti; in 1988, it was acquired by Nestlé. In 2020, Nestlé selling the North American business of its Buitoni pasta brand to private equity group Brynwood Partners.
History of Buitoni
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