In the ensuing years, Nissin Foods expanded its reach internationally, bringing ramen to the United States in 1970 and establishing local production in 1972. This move marked a significant milestone, introducing Americans to the convenience and flavors of ramen, which now forms a staple part of over 85 billion meals worldwide annually.
To further share its expertise, Nissin set up its first overseas "My Cup Noodles Factory" and "Demae Iccho Factory" in Hong Kong. These facilities serve as interactive workshops, educating and engaging Hong Kongers in the art of instant noodle creation, fostering a deeper appreciation for this culinary phenomenon.
Today, ramen has become a global phenomenon, with each region boasting unique flavors and closely guarded secret ingredients. In Japan alone, ramen is omnipresent, with diverse styles ranging from the rich tonkotsu of Fukuoka to the soy-based shoyu of Tokyo. Internationally, ramen has adapted to local tastes, with creative variations like kimchi ramen in South Korea and laksa-infused ramen in Singapore.
Nissin Foods continues to innovate, introducing new flavors and product lines while maintaining its commitment to quality and convenience. Its legacy underscores the enduring popularity and adaptability of ramen—a culinary treasure enjoyed by millions worldwide.
Nissin Foods: Pioneering Ramen Innovation
