Among the mobile phone fruit names to set alongside apples and oranges was the Blackberry handset, renowned among businessmen as the most effective mobile email device. It was created by a Canadian company, Research In Motion.
Research In Motion began life in Waterloo, Ontario a s a two person tech start-up in a one room office. The founders were a 23 old college dropout named Mike Lazaridis and his friend Doug Fregin. Mike Lazaridis, then serves as its president and c0-CEO.
Back in 1999, Research In motion built the first reliable product to offer two way mobile e-mail and messaging.
However, at that time, many consumer were hesitant about purchasing a Blackberry because it didn’t offer multimedia functions such as a camera and audio playback.
In the days when the PalmPilot ruled the PDA world, RIM was busy in its lab, ignoring the then popular graffiti input method and designing a device with a QWERTY keyboard.
It also added an always connected e-mail capability, making this device a must have among government officials as well as finance and health professionals.
To meet the needs of government officials and industry professional, RIM made reliability, security and durability the priorities when manufacturing its devices.
It was Barrack Obama’s favorite mobile during the 2008 American presidential campaign.
In 2008 Research In Motion helped fuel the networking frenzy by partnering with MySpace to help connect networkers on the go.
By 2009, the Blackberry monopolizes the world of work nobody else comes close. An astounding 85 percent of public corporations are supplying staff with devices and more than 175000 Blackberry Enterprise Serves are installed worldwide.
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