By the beginning of the twentieth century Keebler products were distributed regionally and it slowly expanded its operations.
In 1924 Keebler joined with other bakeries to form the United Biscuit Company which was a federation of cracker and cookie manufacturers, in order to compete effectively with the rival National Biscuit Company (Nabisco)
By 1944 United Biscuit consisted of sixteen bakeries located from Philadelphia to Salt Lake City.
In 1966 Keebler Company became the official corporate name and the brand name for all of its products. By the 1990s, Keebler was the second-largest manufacturer of cookies and crackers in America.
Keebler’s brands name includes Cheez-It, Chips Deluxe, Famous Amos, Fudge Shoppe, Keebler, Plantation, Sunshine and Town House.
Keebler was acquired by the Kellogg Company in 2001. Today The Keebler Company remains the largest cookie and cracker manufacturer in the United States.
Keebler Company
