Earl Silas Tupper was one of the pioneers in the conversion of polyethylene in the house wares and founder of Tupper Corporation.
Tupper’s breakthrough came with a milky white, injection-molded plastic ‘bell tumbler’, which launched the Tupperware line. Tupperware products were first introduced to the public in 1945.
Originally, Tupperware was distributed conventionally through retail store and it slightly higher price, create problem. Many consumers distrusted plastics and were uncertain about how to use the new seals.
In 1951, a sales organization called Tupperware Home Parties was created to administer sales. Soon, Tupperware ‘parties’ became a common activity of American life. The marketing move was highly profitable and sales soared to more than $100 million within just a few years.
In 1958, Dart Industries purchased the Tupperware Corporation as well as Tupper Home Parties.
Throughout the 1980s and into the late 1990s, Tupperware consistently evolved, in terms of its product design and party plan, in keeping with social and cultural change.
By the 2000, the Tupperware Corporation anticipates expanded markets in China, India and Central Europe. As of 2002, Tupperware had more than a million sales consultants located in more than one hundred countries.
Tupperware Corporation
