Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of the company business.
In 1938, Nescafé coffee was launched. In 1940 Nescafé became an instant success. Following on from the success of instant coffee, Nestea (a soluble tea) was launched in 1948. Actually, Nestea was invented by Nestlé in the year 1940. Nestea was not introduced to America until 1948.
Nestea is manufactured in the same way as Nescafé and can be served hot or cold. The 1943 US patent for Nescafé mentions using the same method to make an instant tea powder. In the 1950s, Nestea always referred as the ‘twin brother’ of Nescafé.
In the early days Nestea struggled in Europe, where people drank it hot. But it thrived in the States, where they used the powder to make iced tea.
The companies formed Beverage Partners Worldwide in 2001 to sell Nestea around the world but the brand has faced fierce competition from Lipton iced tea.
In 2017, Nestle announced it has fully remade the Nestea brand. That means the new Nestea came with the new recipes a new logo, and anew bottle to help Nestle tackle the $4.5 billion ready-to-drink tea categories. The new fruit-flavored Nestea drinks are made with sugar and stevia and have no corn syrup, artificial colors and flavors, nor GMO ingredients.
History of Nestea by Nestle
