History of Nestea by Nestle

Henri Nestlé founded Nestlé in 1866 in Switzerland. Nestlé means “little nest‟ in Swiss German. The 1920s were a time of deep economic hardship, and Nestlé suffered severe difficulties along with much of the world.

Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of the company business.

In 1938, Nescafé coffee was launched. In 1940 Nescafé became an instant success. Following on from the success of instant coffee, Nestea (a soluble tea) was launched in 1948. Actually, Nestea was invented by Nestlé in the year 1940. Nestea was not introduced to America until 1948.

Nestea is manufactured in the same way as Nescafé and can be served hot or cold. The 1943 US patent for Nescafé mentions using the same method to make an instant tea powder. In the 1950s, Nestea always referred as the ‘twin brother’ of Nescafé.

In the early days Nestea struggled in Europe, where people drank it hot. But it thrived in the States, where they used the powder to make iced tea.

The companies formed Beverage Partners Worldwide in 2001 to sell Nestea around the world but the brand has faced fierce competition from Lipton iced tea.

In 2017, Nestle announced it has fully remade the Nestea brand. That means the new Nestea came with the new recipes a new logo, and anew bottle to help Nestle tackle the $4.5 billion ready-to-drink tea categories. The new fruit-flavored Nestea drinks are made with sugar and stevia and have no corn syrup, artificial colors and flavors, nor GMO ingredients.
History of Nestea by Nestle

History of Drumstick ice cream

At the 1904 World’s Fair, an ice cream maker ran out of bowls. He asked a nearby waffle vendor to roll waffles into cones, turning them into a finger food. The ice cream drumstick was invented by Parker Brothers – Bruce, I.C., and J.T. of the Drumstick Company of Fort Worth, Texas, in 1928 by adding chocolate coating topped with nuts. The Parkers wanted to provide prepackaged ice cream cones but found that the cones became too soggy before they could be shipped to sellers.

To solve their problem, they reached out to Ohio State food scientists who quickly came up with the idea of coating the cone in chocolate. Jewel (wife of I.C Parker) said that this invention looked like a chicken leg, so the brothers called it a “Drumstick.”

Subsequent innovations included adding the chocolate to the inside rather than the outside of the cone. In 1991 multinational company, Nestlé made 31 acquisitions. Among the companies purchased were Alco Drumstick, a U.S. ice cream manufacturer with many European activities.

In 2016, Nestlé and PAI Partners established Froneri, a joint venture to combine the two companies' ice cream activities. The Drumstick name is owned by Froneri and the product is sold under the Nestlé brand in the US. There have been many variations on the original format of vanilla ice cream in a choc-lined waffle cone, with a chocolate and nut topping.
History of Drumstick ice cream

History of Froneri: The largest producer of ice cream in Europe

From its small beginnings, in 1932, an enterprising young Italian lady, Regina Roncadin, opened her first ice cream parlor in Osnabrϋck, Germany.

Her nephew, Eduardo, established Roncadin’s first chain of ice cream parlors across Germany around 1970’s. Success motivated him, in 1982, to go into production, together with his brothers Renzo and Siro.

In Yorkshire, England, farmer Jonathan Ropner and businessman James Lambert co-acquired Cardosi, a local ice cream manufacturer and Richmond Ice Cream was born. Richmond Ice Cream is established in 1985.

In 2006, venture capitalists, Oaktree Capital Management purchased Richmond Foods to merge with Roncadin. The result was R&R Ice Cream - a business with the potential to be not only the largest private label ice cream group in Europe but also the most profitable. The R&R stands for Richmond & Roncadin.

In 2001, R&R acquired the Nestlé ice cream business and, as well as old Lyons Maid brands like Fab and Mivvi, has introduced ice creams based on Smarties, Aero, Rowntree’s and Lion Bar.

In April 2013, R&R was acquired by the French private equity firm PAI Partners for £715 million. In 2016, Nestlé and PAI Partners agreed to set up a joint venture known as Froneri which to combine the two companies' ice cream activities, dealing exclusively with the production and distribution of ice cream.

In 2019, Froneri purchased Nestle USA’s ice cream brands, which include Dreyer’s, Haagen-Dazs, Edy’s, etc. Froneri has a turnover of £750 million, and employs 3,000 people. The main production site is located at Leeming Bar, and employs 665 people in the largest ice cream factory in Europe
History of Froneri: The largest producer of ice cream in Europe

Anglo-Swiss Condensed Milk Company

Until the nineteenth century, pure, fresh milk was a prized commodity in towns and cities across Europe. Cows produce more milk in spring than they do in autumn. In addition to seasonality, there was another problem in the past. Milk was often a major carrier of disease, as refrigeration was uncommon and it quickly spoiled.

This was the situation that Charles Page found when he arrived in Zurich in 1865, as a young US Vice Consul of Trade. Yet in the Swiss countryside he saw cows grazing on fresh, green meadows.

The brothers George Ham Page (1836–1899) and Charles Page (1838–1873) first came into contact with a new form of milk preservation during the American Civil War (1861–1865): condensed milk from tins.

Condensed milk was invented by the French confectioner and chef Nicolas Appert. He founded the first canning factory in 1804 and produced condensed or canned milk for the first time in 1827.

In 1835, the English researcher William Newton came up with the idea of adding sugar to milk to ensure its shelf life.

Charles Page established the Anglo-Swiss Condensed Milk Company in Cham, Switzerland, on August 1866. At this time George Page was in the US learning Gail Borden’s pioneering process for producing condensed milk.

Using abundant supplies of fresh milk in Switzerland, they apply knowledge gained in their homeland to establish Europe’s first production facility for condensed milk in Cham. High standards of quality and safety, a modern factory, efficient distribution and savvy marketing ensured the product was a success.

They start supplying Europe’s industrial towns with the product under the Milkmaid brand, marketing it as a safe, long-life alternative to fresh milk.

As early as 1868, Anglo-Swiss sold over 374,000 cartons of condensed milk. Demand was led by Great Britain and its colonies, whose appetite for condensed milk had inspired the brothers to choose their company name.

In 1881, the company opened a plant in Middletown, New York. Soon Anglo-Swiss competed successfully with Borden. Charles died in in 1873, and by 1891 George was managing a business with 12 factories across Europe and the US that exported worldwide.

In 1905 the agreement was signed, and the Nestlé and Anglo-Swiss Condensed Milk Company was born. The company retaining the name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland.
Anglo-Swiss Condensed Milk Company

History of Maggi brand in India

Nestlé India Ltd, the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

With launch of Maggi 2 Minute Noodles, Nestlé created an entirely new food category - instant noodles - in the Indian packaged food market. Maggi’s share of the urban instant noodles market in India reached more than 90% at its peak.

In the early 1990s, for the first time, Maggi faced some genuine competition from Indo Nissin Foods Limited, with the launch of Cup Noodles and Top Ramen noodles.

One of the strategies that the company undertook to improve the sales of small packs was to improve their distribution in the market. It sold soups under the Maggi Hot Cup brand through vending machines, which were place at busy locations such as offices and railway stations. Maggi Hot Cup was targeted at working people and consumers on the move.

Although Maggi is probably best known for its flagship product of instant noodles, it has added enormously to its range over the years. Today, the Maggi range includes a variety of products catering to different taste preferences; this range includes dal atta, vegetable atta and rice noodles.
History of Maggi brand in India

Uncle Tobys

The company was established in 1861 by Leonard and George Parson in Melbourne. Both of them arrived from England in the same year.

The Uncle Tobys Company Pty Limited was formerly known as Parsons Bros and changed its name to The Uncle Tobys Company Pty Limited in January 1989. It is a leading Australian based ready-to-eat snack and cereal business.

Oats milling was started in 1893, with the first UNCLE TOBYS Oats product introduced to the market by Clifford Love and Co in Sydney.

Acquired in 2006 by Cereal Partners Worldwide and now controlled by Nestlé Australia, Uncle Tobys portfolio of products feature prominently in Australia’s $600 million dollar breakfast food market.

Oats are vital for Uncle Tobys cereals and snacks. In 2016 the company sourced 31 455 tonnes of oats, an increase from 2015 of more than 11 000 tonnes.
Uncle Tobys

Milkmaid brand of milk

In 1866, US brothers Charles and George Page help establish Anglo-Swiss Condensed Milk Company in Cham, Switzerland. A year later, the Pages opened Europe’s first condensed milk factory in Cham, and their Milkmaid Brand began to roll off the production line. They start supplying Europe’s industrial towns with the product under the Milkmaid brand, marketing it as a safe, long-life alternative to fresh milk.

High standards of quality and safety, a modern factory, efficient distribution and savvy marketing ensured the product was a success. The brand that began Nestlé’s history is still sold today as Nestlé Milkmaid.

Advertisements for Milkmaid appeared first weekly and then even daily throughout the 1890s. They always focused on the fact that Milkmaid was the best selling tinned milk worldwide.

Marketing it as a safe, long-life alternative to fresh milk, they started supplying Europe’s industrial towns with the product under the Milkmaid brand. The milkmaid has become a symbol of this widely distributed brand.
Milkmaid brand of milk

History of Maggi brand of Nestlé

Maggi is owned by Nestlé: seasonings are their main products. Maggi really grew on its dehydrated soups-an instant food at the start of the industrial revolution.

The original owner was Julius Michael Johannes Maggi in Switzerland.

In 1883, Julius Maggi produced appliances for roasting and grinding vegetables, to make flour form peas, beans, lentils, etc. enabling women to make a quick nourishing soup.

His objective was to provide nutritious and flavorful meals for working class women who lacked the time ad money to prepare proper home cooked meals.

Eventually in Maggi put his instant product vegetable powders on the market, under his friend Doctor Schuler’s patronage. Julius Maggi started produced first instant soup in his Kemptthal factory in 1886, followed by various kinds of soups in cubes or bags and even beef cubes in 1908.

The Maggi soups and seasoning business was acquired in 1947 by Nestlé by merging with the Alimentana S.A becoming Nestle Alimentana Company.

Finding its core customer aging during the 1980s and 1990s, Maggi reached out to the younger generation with meal-maker products, ready to eat foods, and frozen snacks as well as ethnic and children’s product lines.
History of Maggi brand of Nestlé

Business history of Häagen-Dazs

In the early 1920s, Reuben Mattus, at the age 17, was working for his mother, small-scale New York ice cream proprietor.

In 1961, he formed a company and turned his attention to creating a luxury ice cream using only fresh cream, real fruit and natural ingredients.

Mattus mixed very little air into his ice cream, and to give it a rich taste it was made with high butterfat content.

He just made three flavors, vanilla, chocolate and coffee. In a twist of marketing genius he decided to give his product a Scandinavian-sounding name Häagen-Dazs. By the early 1970s, Häagen-Dazs was being distributed in supermarkets throughout the country.

Mattus started small, and jealously guarded the ‘family business’ image. The firm prospered and spawned imitators. In1976, Reuben’s daughter opened the first independent Häagen-Dazs store and it was an immediate successes.

In 1982 Häagen-Dazs began selling its ice cream abroad in countries ranging from Japan to Germany.

At its peak in 1982, Häagen-Dazs sold sixty-five million pints a year and was worth $115 million before it was sold to the Pillsbury Corporation in 1983. The company introduced an ice-cream bar in 1986, frozen yoghurt in 1991 and sorbet in 1993.

Häagen-Dazs brand is owned worldwide by General Mills. In the United States and Canada only Häagen-Dazs is marketed by Nestlé.
Business history of Häagen-Dazs

Brand of Carnation

The first Carnation milk factory was located in Kent. And within one and one-half years the company went bankrupt.

Elbridge Amos Stuart (1856-1944) was a Quaker grocer from Indiana. Stuart learned of evaporated milk when he purchased one hundred cases of Highland Brand Condensed Milk from a Helvetia salesman.

He invested his savings to create new process, an unsweetened, sterilized, evaporated milk in cans, which then he sold in enormous quantities to gold seekers on their way to Klondike.

Stuart founded the Pacific Coast Condensed Milk Company in 1899 in Kent, Washington. The company was later renamed and moved to Carnation, Washington, a city that was named for the company’s dairy farms there.  The Pacific Coast Condensed Milk Company acquired the Carnation plant and machinery and on September 6 1899, produced the first case of evaporated milk.

The company would later change its name and become the world famous Carnation Milk Company.

In 1929 the Carnation Company acquired Albers Milling Company and added some of its research projects to those concerning cows. The result was a complex with kernels and catteries where pet food was tested.

In 1985, Nestle, the largest foods company in the world, acquired the Carnation Company.
Brand of Carnation

History of Rowntree

John Mackintosh opened a pastry shop in 1890 and then also sell toffees. He created a private limited company in 1899. Mackintosh owned brand of Rolo and Quality Street.

By the end of the decade, the long term implications of commercial difficulties and the problems of succession caused family in 1969 to decide to accept a merger proposal from Rowntree to create Rowntree Mackintosh.

Rowntree originally founded as a family business in the nineteenth century by Henry Isaac Rowntree. The company developed the Kit Kat, Smarties and Aero brands in 1930s.

The history of the Rowntree confectionary company can be traced back to small grocer’s shop in Walmgate, York, opened by Mary Tuke in 1725. The company began selling coco in 1785.

Her nephew William Tuke inherited the firm, now in Castlegate, and in his lifetime it developed into more specialized tea dealer and chocolate and coca manufacturer.

Joseph Rowntree’s brother Henry Isaac went to work for the firm in 1860 and in 1862, he acquired the Tuke’s cocoa business. In 1881, the company introduced Rowntree’s Fruit Pastilles and in 1893 they released Rowntree’s Fruit Gums.

Four years later, Rowntree and Company was officially launched. Chocolate Crisp was launched in 1935.  In 1937 it was renamed Kit Kat bar.

Between 1971 and 1978 Rowntree progressively purchased the Menier Company; including its Noisiel factory, where chocolate continued to be made until 1933.

In 1986 Rowntree Mackintosh added Sunmark, a business costing $230 m that was responsible for some 10 percent of the US sugar confectionary market.

In 1988, Rowntree Mackintosh was acquired by Nestle for $3.9 billion.
History of Rowntree

Nestle Kit Kat

Rowntree had been making chocolate in York since the 1860s. 

KitKat product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as ‘Rowntree’s Chocolate Crisp’ and re-named two years later as KitKat Chocolate Crisp.

Within two years of launch, KitKat chocolate was established as Rowntree’s leading product a position that it has maintained ever since.

It remained popular in the UK, despite weathering the storm of the Second World War. It became KitKat after the Second World War.

KitKat was first advertised in TV back in 1957 and had its first color advert in 1967.

In 1988, Nestlé SA acquired Rowntree. Nestle boosted Rowntree’s international presence, selling its brands in territories that had been beyond its reach before.

KitKat which for so many years was the best-selling selling chocolate bar in Britain became a huge seller in India, China and Eastern Europe.

KitKat is produced at the Nestlé Rowntree Factory and in 2004 a massive 39,000 tons of KitKat were sold.

By 2010, KitKat was sold in more countries than any chocolate bar, with 17.6 billion of the chocolate fingers produced very year.
Nestle Kit Kat

History of Nescafe

History of Nescafe
The beginnings of Nescafe can be traced all the way back to 1930, when the Brazilian government, first approached Nestlé. The agency, Brazilian Coffee Institute seeks Nestle to preserve the huge coffee surpluses, by develop coffee that was soluble in hot water.

Coffee guru, Max Morgenthaler, and his team set out immediately to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee’s natural flavor.

After seven long years of research in Nestle Swiss laboratories, they found the answer. The new product was named Nescafe – a combination of Nestlé and café. Nestle introduced Nescafe, the first commercially successful soluble coffee, in Switzerland, on April 1st, 1938. The company applied the technology at its Hayes factory, west London.

Instant coffee processing was not a new idea; it was invented by a Japanese chemist in 1901 and had been marketed and sold by other companies without success. Nestle revolutionized the way instant coffee was made. Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly.

For the first half of the next decade, however, World War II hindered its success in Europe.
Nescafé was soon exported to France, Great Britain and the USA. Its popularity grew rapidly through the rest of the decade. It was so popular that the entire production of its US plant was reserved for military use.

By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffeehouses to hear the new rock ’n’ roll music.

Over the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans, freeze dried soluble coffee (1965) and coffee granules (1967). In 1994 Nestle invented the full aroma process, which improved the quality of instant coffee. Such innovations have made sure that Nescafe has remained the world’s leading coffee. It is also the third most valuable brand in the entire drinks sector.
History of Nescafe