History of Maggi brand in India

Nestlé India Ltd, the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

With launch of Maggi 2 Minute Noodles, Nestlé created an entirely new food category - instant noodles - in the Indian packaged food market. Maggi’s share of the urban instant noodles market in India reached more than 90% at its peak.

In the early 1990s, for the first time, Maggi faced some genuine competition from Indo Nissin Foods Limited, with the launch of Cup Noodles and Top Ramen noodles.

One of the strategies that the company undertook to improve the sales of small packs was to improve their distribution in the market. It sold soups under the Maggi Hot Cup brand through vending machines, which were place at busy locations such as offices and railway stations. Maggi Hot Cup was targeted at working people and consumers on the move.

Although Maggi is probably best known for its flagship product of instant noodles, it has added enormously to its range over the years. Today, the Maggi range includes a variety of products catering to different taste preferences; this range includes dal atta, vegetable atta and rice noodles.
History of Maggi brand in India

Dettol soap

Reckitts after 1918 diversified out of its pre-war range of starch, grate polish and so on, into goods more suitable for servantless households. This includes the disinfectant Dettol.

The company employed medical representatives to popularize Dettol among doctor. Dettol trade name has been used since before 1936 as an antiseptic used after surgery. In 1936, a foreword to a more extended study of antiseptics included Sir Comyns Berkeley’s reaffirmation of the superior efficacy of Dettol for use in obstetrics.

The brand has travelled from the battle field to households as an effective germicide. Dettol soap is a successful brand extension. There is not much expenditure on its advertising. It gets spillover benefit from advertisements of its parent – Dettol antiseptic liquid.

Dettol is a powerful brand in the Indian context. Till mid-1980s Dettol was an antiseptic liquid, but in later years the brand was extended to create soap. Dettol soap was launched in 1981 in India by Reckitt and Coleman India Ltd and positioned as a ’love and care soap’. It was initial poor response.

Dettol soap, re-launched in 1984, has made headway in the crowd premium toilet soap market by adopted a strategy of creating and dominating a specific usage occasion.
Dettol soap

Tata Motors Limited

Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. It was formerly known as TELCO (Tata Engineering and Locomotive Company).

Established in 1945, when the company began manufacturing rail locomotives at Jamshedpur in Jharkhand. The company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz, AG, which ended in 1969.

Tata Motor's Aria

The company acquired the Daewoo Commercial Vehicles Company, South Korea’s second largest truck maker, in 2004.

In January 2008, Tata Motors unveiled its ‘people’s car’, Nano, which was launched in India in March 2009. The Tata Nano is expected to shift thousands of two-wheeler owners into car owners because of its affordable price.

In May 2009, Tata Motors introduced its new range of world standard trucks called Prima.

At present, Tata Motors functions from Jamshedpur, Pune, Lucknow, Mumbai and Dharwad. It is India’s premier and only fully integrated automobile manufacturer.
Tata Motors Limited

History of Tata Group

From the small beginnings in India, Tata now has a major international reach with 65 per cent of the group’s revenues drawn from outside India.

Tata Sons was founded as a trading entity in 1868 by the visionary Jamsetji Tata (1839 – 1904), one of the Indian’s pioneering industrialists. Jamsetji created his wealth through textiles. In the late nineteenth century capitalism was at its roughest, he instituted a pension fund for his workers.

Jamsetji established Tata & Sons in 1887 and took as his partners his eldest son, Dorab and a young cousin called Ratanji Dadabhai Tata. Tata Sons is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in them.

In 1907 The Tata Iron and Steel Company established to set up India’s first iron and steel plant in Jamshedpur. The plant started production in 1912.

In 1917 The Tatas entered the consumer goods industry, with the Tata Oil Mils Company being established to make soaps, detergents and cooking oils.

With respect to its global expansion, Tata’s business history began in 1907 with the establishment of Tata Limited (London) in 1907 followed by its association with Daimler Benz (1950s), Tata Precision Industries (1972), Tata African Holdings (1994), the acquisition of Tetley Tea (UK) by Tata Tea in 2000 and the takeover of the Anglo-Dutch steel company, Corus by Tata Steel in 2007.

Tata Sons holds a stake, ranging from 25 per cent to 75 per cent, in all the other major companies within the group. Today, Tata Sons holds almost 80% of TCS, 22% of Tata Motors and 27% of Tata Steel, The Tatas also hold a stake of 46% in VSNL.
History of Tata Group