History of Maggi brand in India

Nestlé India Ltd, the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

With launch of Maggi 2 Minute Noodles, Nestlé created an entirely new food category - instant noodles - in the Indian packaged food market. Maggi’s share of the urban instant noodles market in India reached more than 90% at its peak.

In the early 1990s, for the first time, Maggi faced some genuine competition from Indo Nissin Foods Limited, with the launch of Cup Noodles and Top Ramen noodles.

One of the strategies that the company undertook to improve the sales of small packs was to improve their distribution in the market. It sold soups under the Maggi Hot Cup brand through vending machines, which were place at busy locations such as offices and railway stations. Maggi Hot Cup was targeted at working people and consumers on the move.

Although Maggi is probably best known for its flagship product of instant noodles, it has added enormously to its range over the years. Today, the Maggi range includes a variety of products catering to different taste preferences; this range includes dal atta, vegetable atta and rice noodles.
History of Maggi brand in India
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Reuters: Business News