In 1866, US brothers Charles and George Page help establish Anglo-Swiss Condensed Milk Company in Cham, Switzerland. A year later, the Pages opened Europe’s first condensed milk factory in Cham, and their Milkmaid Brand began to roll off the production line. They start supplying Europe’s industrial towns with the product under the Milkmaid brand, marketing it as a safe, long-life alternative to fresh milk.
High standards of quality and safety, a modern factory, efficient distribution and savvy marketing ensured the product was a success. The brand that began Nestlé’s history is still sold today as Nestlé Milkmaid.
Advertisements for Milkmaid appeared first weekly and then even daily throughout the 1890s. They always focused on the fact that Milkmaid was the best selling tinned milk worldwide.
Marketing it as a safe, long-life alternative to fresh milk, they started supplying Europe’s industrial towns with the product under the Milkmaid brand. The milkmaid has become a symbol of this widely distributed brand.
Milkmaid brand of milk
