Uncle Tobys

The company was established in 1861 by Leonard and George Parson in Melbourne. Both of them arrived from England in the same year.

The Uncle Tobys Company Pty Limited was formerly known as Parsons Bros and changed its name to The Uncle Tobys Company Pty Limited in January 1989. It is a leading Australian based ready-to-eat snack and cereal business.

Oats milling was started in 1893, with the first UNCLE TOBYS Oats product introduced to the market by Clifford Love and Co in Sydney.

Acquired in 2006 by Cereal Partners Worldwide and now controlled by NestlĂ© Australia, Uncle Tobys portfolio of products feature prominently in Australia’s $600 million dollar breakfast food market.

Oats are vital for Uncle Tobys cereals and snacks. In 2016 the company sourced 31 455 tonnes of oats, an increase from 2015 of more than 11 000 tonnes.
Uncle Tobys

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