They had their owned secret marinade and used a rotisserie, called the Kenny Roasters system. Kenny Rogers Roasters chain grew up to 250 outlets in just three years, building on the country-western singer’s persona, but also featuring ‘non-fried’ chicken.
The company also introduced roast turkey in its South Florida stores.
In 1995, Kenny Rogers Roasters and Boston Market were locked in fierce argument over which of them served the learner roast chicken.
Kenny Rogers claimed that a skinless portion of its white-meat chicken had only 0.6 grams of statured fat per ounce, or just over half of Boston’s, which has 1.09 grams.
In 1998, the company went through a restructuring that ended in the acquisition of Kenny Rogers Roasters by Nathan’s Famous, Inc. on April 1, 1999.
Currently Kenny Rogers Roasters owned by Malaysian Berjaya Group.
Kenny Rogers Roasters
