History of Lifebuoy soap

In 1894, Lifebuoy Royal Disinfectant Soap was launched in the United Kingdom. The name was later changed to Red Lifebuoy Deodorant Soap with the directions: ‘Add water to produce lather. Use as regular soap’. Lifebuoy is synonymous with health and remained low priced. It soon broadened to the United States.

The British parent of Lever Brothers had introduced Lifebuoy as laundry soap, but as its chief executive and founder, William H. Lever, would write in 1921, ‘The public in America have decided that Lifebuoy is toilet soap’.

Although some complained that lifebuoy has a medicinal smell, it appeal to health was effective. In fact, in some cases, the company even emphasized the odor as a sign that soap was actively combating infection and disease.

Lever Brothers also issued an advertisement in 1919 featuring Lifebuoy as a ‘health soap’ and the fact that army required soldiers to carry soap as part of their equipment with ‘every man in the United States Army … compelled to use it’.

In England, during the Second World War, Lifebuoy vans carrying free soap and showers were sent to help bombed communities.

Lifebuoy soap ads made during the 1940s informed consumers that people had more than 2 million sweat glands on their bodies and that tension or excitement could cause ‘nervous body odor’. A tangy ‘Lifebuoy daily bath’ would prevent this problem, the ad claimed.

During 2002 to 2004 Lifebuoy experimented with a number of new formulations and repositioning exercise to make it more relevant to be new generations of consumers.
History of Lifebuoy soap

History of Lux soup

History of Lux soap
Lux soap first produced in United Kingdom in 1899. It was produced by British company name Lever Brothers. Lever Brothers was founded in 1885 by William Hesketh Lever and his brother James. They using glycerin and vegetable oil such as palm oil to manufacture soap called “Sunlight Soap.” The flaked version of soap called Lux soap. Glycerin was a lucrative byproduct of the soap making process, and by the end of 1886, Lever brothers also had a glycerin factory.

Lever opened their small office in New York in 1895. The company started selling Sunlight and Lifebuoy but did not doing well until 1916. Lux soap was first launched in United States in 1916. The Lux trademark was registered in United States in 1900.

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.'

From 1930s right through 1970s, Lux soap colors and packaging were altered several times to reflect fashion trends. In 1958 five colors were made up the range: pink, white, blue, green and yellow. In 1990s, Lux launching its own range of shower gels, liquid soaps and moisturising bars. Today, Lux soap is sold in 100 countries and sales achieved 1.0 billion euros in 2005 alone.
History of Lux soup